Here are some essential and unique local SEO statistics:
Local Searches Drive Action: Google reports that 76% of people who perform local searches on their smartphones visit a physical store within 24 hours, and 28% of these searches result in a purchase.
Google My Business Significance: Businesses with complete Google My Business listings are 2.7 times more likely to gain recognition as reputable by users.
Voice Search’s Local Impact: About 58% of consumers use voice search to find local business information.
Mobile-Centric Local Searches: Over 50% of local searches are conducted on mobile devices, making mobile optimization essential for Local SEO.
Reviews Influence Decisions: Prior to visiting a business, 90% of consumers read online reviews, with 88% placing as much trust in online reviews as in personal recommendations.
Local Content Enhances Engagement: Businesses that incorporate local content on their websites witness, on average, a 129% boost in mobile traffic.
Local SEO Spurs On-Site Visits: For 72% of consumers, local searches conducted without a specific business in mind result in visits to a store within five miles.
Voice Commerce and Local SEO: By 2022, voice-based shopping is estimated to reach $40 billion in the U.S., underscoring the necessity for local businesses to optimize for voice search.
Local SEO’s ROI: 63% of marketers affirm that local SEO offers a higher ROI compared to traditional advertising.
Local Queries and Featured Snippets: The prevalence of featured snippets in Google’s search results, which often respond to local queries, has surged by over 150% on mobile devices.